My professional journey.

Responsible for the operational infrastructure across Product, Tech, and Business — building the systems, automations, and compliance frameworks that enable the organization to scale and execute strategically.

• Global HubSpot CRM rolled out across DACH and U.S. within 3 months — unified sales and service data, automated outreach workflows, single source of truth for performance analytics.
• Knowledge base (100+ articles) + automated support ticket responses deployed — manual support workload reduced by 60%, team capacity freed for higher-value work.
• SOC 2 Type I & II certification led end-to-end — compliance infrastructure now a critical enabler in enterprise sales and strategic conversations.
• Remittance inbox automation designed and implemented — 600+ monthly unstructured emails (PDF, Excel, CSV, free-text) converted into structured financial records, reducing manual accounting workload by ~50% (−20h/week).
• Cross-regional process harmonization across DACH and U.S. — strategic initiatives executed in alignment with company growth objectives.

Strategic right hand to the CPO — bridging product decisions with cross-functional execution, owning M&A integration workstreams, and keeping the organization aligned across DACH and the U.S.

• Contributed to due diligence and post-merger integration of two international acquisitions — product adoption, team structures, and processes harmonized across markets.
• Decision-critical analyses and executive materials prepared for C-suite and advisory board, directly shaping product strategy.
• Product workflows coordinated across Tech, Sales, and Customer Success — driving adoption and U.S. revenue growth.
• Regular reporting cadence established — improved transparency and shortened decision cycles across the organization.

Supported revenue leadership during a high-growth phase — leading pre-sales temporarily, scaling the sales enablement infrastructure, and aligning Revenue, Marketing, and Product around a shared GTM strategy.

• Pre-Sales team led on interim basis — coaching programs and performance tracking implemented, close rates improved.
• Sales Enablement Framework designed and implemented — KPIs, incentive structures, and playbooks that scaled with the team.
• Cross-functional alignment across Revenue, Marketing, and Product — sales messaging, positioning, and GTM strategies unified.
• Data-driven analyses and executive presentations delivered to inform strategic sales decisions at C-level.

Worked directly alongside the Founder & CEO — present in strategic client conversations, partner meetings, and public speaking engagements while owning core internal operations.

• Accompanied Founder & CEO on strategic conversations with high-level clients and partners — present in pitches, negotiations, and public speaking engagements.
• Employee onboarding process independently redesigned — integration timeline shortened, new hire retention improved.
• Company-wide all-hands meetings planned and executed — agenda, stakeholder coordination, and internal communications owned end-to-end.
• Cross-departmental projects on process optimization and employee communication supported.

First role within WorkGenius — contributed across marketing strategy, freelancer growth, and post-acquisition financial restructuring.

• Company's first comprehensive marketing strategy developed from scratch — foundation for the marketing department.
• Freelancer pool expansion initiatives implemented — improved project fulfillment capacity with in-demand skills.
• Post-acquisition financial data restructured and cleaned — giving leadership a clear, decision-ready view of the acquired business.

• Created audience-specific blog content for German, UK, and Australian markets to increase reach and engagement
• Coordinated with internal teams and external writers to ensure editorial quality and deadline adherence
• Managed end-to-end content creation process from topic research through publication

• Supported branding and influencer marketing initiatives to reposition the brand based on customer feedback and market trends
• Maintained online shop in collaboration with product development, logistics, and founding team
• Coordinated with creative team to ensure consistent brand communication across all channels

• Conceptualized and executed new product launch including target audience approach, content creation, and sales preparation
• Developed influencer marketing strategy to increase brand awareness across social platforms
• Optimized brand presence on social media and website through targeted improvement of user journey

• Served as primary contact for 350+ students from 20+ nationalities on rental and housing matters
• Supported administration in implementing new processes in housing management operations
• Maintained coordination with internal teams to ensure smooth operations and accurate information distribution