My professional journey.

Responsible for operational infrastructure across Product, Tech, and Business — leading cross-functional teams across Product, HR, Sales, L&D, and Ops, driving alignment and delivery without direct line authority, while building automation and compliance frameworks that enable the organization to scale.

• Led global HubSpot CRM rollout across DACH and U.S. within 3 months — unified sales and service data, automated outreach workflows, single source of truth for performance analytics.
• Set up and implemented a knowledge base (100+ articles) with L&D, Marketing, and IT — combined with automated HR support ticket responses (150+ weekly requests systematized), manual workload reduced by 60%.
• Led SOC 2 Type I & II certification end-to-end — coordinated cross-functional teams across Engineering, HR, Sales, and Ops through both audit phases.
• Designed and implemented remittance inbox automation — 600+ monthly unstructured emails (PDF, Excel, CSV, free-text) converted into structured financial records, reducing manual accounting workload by ~50% (−20h/week).
• Built presentation automation for board meetings and internal reporting — auto-generated company-branded decks combining financial data and operational platform data into a clear, audience-ready narrative.
• Led cross-regional process harmonization across DACH and U.S. — aligned workflows and standards across functions.

Strategic right hand to the Chief Product Officer — coordinating product decisions with cross-functional execution and contributing to M&A integration workstreams across DACH and the U.S.

• Contributed to due diligence and post-merger integration of two international acquisitions — supported product adoption, team structure alignment, and process harmonization across markets.
• Prepared decision-critical analyses and executive materials for C-suite and advisory board, directly shaping product strategy.
• Coordinated product workflows across Tech, Sales, and Customer Success — driving adoption and U.S. revenue growth.
• OKR framework developed and introduced together with the Chief People Officer — quarterly reporting cadence established across the organization.

Supported the Founder in his role as lead for all revenue-generating teams during a high-growth phase — built the sales enablement infrastructure from scratch and managed the Pre-Sales team on an interim basis.

• Managed the Pre-Sales team (3 people) for ~6 months — introduced structured 1:1s, a coaching framework, and performance tracking; close rates improved as a result.
• Sales Enablement Framework designed and implemented — KPIs, incentive structures, and playbooks that scaled with the team.
• Cross-functional coordination between Revenue, Marketing, and Product — unified sales messaging and positioning.
• Data-driven analyses and executive presentations delivered to inform strategic sales decisions at C-level.

Worked directly alongside the Founder & CEO — managed interns, led internal projects, and handled core operations while present in high-level client conversations and partner meetings.

• Responsible for interns and working students day-to-day — goal-setting, feedback cycles, and project delivery.
• Accompanied Founder & CEO in strategic conversations with high-level clients and partners — present in pitches, negotiations, and public speaking engagements.
• Redesigned company-wide onboarding from scratch — coordinated with all department heads to rebuild the process across every function, integration timeline shortened, new hire retention improved.
• Company-wide all-hands meetings planned and executed — owned agenda, stakeholder coordination, and internal communications.

First role within WorkGenius — contributed across marketing strategy, freelancer growth, and post-acquisition financial restructuring.

• Company's first comprehensive marketing strategy developed from scratch — foundation for the marketing department.
• Freelancer pool expansion initiatives implemented — improved project fulfillment capacity with in-demand skills.
• Post-acquisition financial data restructured and cleaned — giving leadership a clear, decision-ready view of the acquired business.

• Created audience-specific blog content for German, UK, and Australian markets to increase reach and engagement
• Coordinated with internal teams and external writers to ensure editorial quality and deadline adherence
• Managed end-to-end content creation process from topic research through publication

• Supported branding and influencer marketing initiatives to reposition the brand based on customer feedback and market trends
• Maintained online shop in collaboration with product development, logistics, and founding team
• Coordinated with creative team to ensure consistent brand communication across all channels

• Conceptualized and executed new product launch including target audience approach, content creation, and sales preparation
• Developed influencer marketing strategy to increase brand awareness across social platforms
• Optimized brand presence on social media and website through targeted improvement of user journey

• Served as primary contact for 350+ students from 20+ nationalities on rental and housing matters
• Supported administration in implementing new processes in housing management operations
• Maintained coordination with internal teams to ensure smooth operations and accurate information distribution